Greece has undoubtedly one of the best tourist products
available worldwide.
1- Fantastic weather
2-Fantastic beaches
3-Fantastic crystal clear temperate waters
4-One of the richest cultures
5-One of the richest of histories
6-The birth of civilization
7-The birth of education,
............and so on and so forth.
Now if you are able to combine these privileges uniquely
available to Greece with the local traditions of each periphery one can add unequalled genuine value to the tourist product which then can sell at a premium to the
all inclusive product. A product which is identical whether you find it in
Greece , Turkey, Croatia ,Spain or wherever its available. So maintaining the
all inclusive is not a long term strategy for a country empowered with such
abundant riches. It degrades its inherited wealth to the lowest common denominator
and transforms what can become a unique experience into a mere cheap commodity.
If we want to differentiate our product based on our comparative advantages this, I believe, is the road to our future in Hellenic Tourism.
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